SCIENTIFIC AND THEORETICAL FUNDAMENTALS OF MARKETING IN THE TOURIST AREA

Authors

  • Allayorov R.

Keywords:

Tourism, Tourism Management, Tourist Area, Tourism Marketing, Competitiveness, Marketing, Regional Marketing, Tourist Product, Tourist Activities, Tourism Industry, Tourist Flow, Statistical Research, Marketing Research, Efficiency, Market, Factor, Static, Dynamic, Regional Market, Regional Budget, Private Tourism, Extensive, Intensive, National Tourism Marketing

Abstract

This article covers the scientific and theoretical basis of the use of marketing in the tourist area. The article presents the theoretical aspects of marketing in the field of tourism. In addition, the scientific aspects of the development of marketing in the field of tourism are widely presented. Analytical results were obtained taking into account the analysis of existing processes and events.

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Published

2021-08-16

Issue

Vol. 1 No. 1.1 Economical sciences (2021): Berlin Studies Transnational Journal of Science and Humanities

Section

Articles