A REGIONAL BRAND OF THE NATIONAL GASTRONOMY TOURISM IN UZBEKISTAN

Authors

  • Kakharov Jasur Abulkosimovic

Keywords:

Advertising, Brand, National Cuisine, National Food, National Mentality, Culinary, Gastro Tour, Delicious Food

Abstract

The article presents the importance of developing regional brands in the organization and development of gastronomy tourism in the Republic of Uzbekistan, the content of the brand, the requirements for brand development, and according to these requirements, the gastronomy brand of Jizzakh region in Uzbekistan was developed and recommended.

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Published

2022-10-04

Issue

Vol. 2 No. 1.1 Economical sciences (2022): Berlin Studies Transnational Journal of Science and Humanities

Section

Articles