ARTISTIC VALUE AND POPULARITY OF HARRY POTTER

Abstract

This research paper investigates artistic value, importance, and consecutive books in the Harry Potter series and presents some of the cross-cultural implications in sociolinguistic, educational, and psychological areas. The following are the main factors that have contributed to the book’s global popularity: a highly entertaining, well-plotted text with fantastic settings but realistic references to the modern era; a text that continues archetypal story-telling traditions while incorporating contemporary socio-economic, political, and educational issues; smart marketing; excessive media coverage; the Internet; film industry involvement; and the universal human need to believe that good can triumph over evil. The primary goals of books are to entertain, inform, and persuade readers. The goal of entertaining is achieved by following the exploits of many groups of individuals that are connected in an intriguing plot that separates into several branches, creating a kaleidoscope of happenings. Readers are also informed about practices in the wizarding world, which can readily be translated into the Muggle world.