MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE MARKET OF PRESCHOOL EDUCATION SERVICES IN UZBEKISTAN
Keywords:
preschool organizations (PO), consumers of preschool education, quality of preschool education, marketing strategy, Demand, Supply, Public-Private Partnership (PPP), SWOT analysisAbstract
In this article, the marketing strategies and foreign experience of its application are studied, aimed at developing the market of preschool education services of Uzbekistan. Also, the amount of demand for preschool education services in Uzbekistan and trends in the development of competitive environment in this market were analyzed. In the article, statistical and SWOT analysis of the main indicators on the basis of the data of the State Statistics Office of the Republic of Uzbekistan has been carried out in order to clarify the problems within the framework of the topic and to come up with effective solutions to them. As a result of the research, it was noted that it is necessary to increase the number of non-governmental organizations of preschool education, which are organized on the basis of Public-Private Partnership for the development of the market of pre-school education services of Uzbekistan.
