FINANCIAL AND ECONOMIC TERMS OF THE RUSSIAN LANGUAGE USED IN THE FIELD OF MARKETING AND THEIR WORD-FORMATION FEATURES
Keywords:
polysemantic words, structural models, marketing, abbreviations, simple terms, compound words, compound terms, term, terminology, loan translationAbstract
The article deals with the issues based on analyzing peculiarities of financial and economic terms of the Russian language used in the field of marketing and their word-formation features. It is known that, in the conditions of innovative development of industries in the world and the acceleration of modern processes of globalization and integration, the direct impact of domestic economic reforms on any country requires perfect knowledge of foreign languages, including English and Russian. In recent years, in Russian linguistics, word formation and all phenomena related to it were studied in the morphological reasoning of grammar, that is, word formation was considered a morphological phenomenon and was included in the section of grammar. As well as, in the terminology of marketing functions complex (compound-derived) words and abbreviations. Some simple terms are formed by tracing. Simple marketing terms in Russian consist of nouns, verbs, adjectives, adverbs, participles. Compound terms-phrases are multicomponent and are formed according to various structural models.
